Larry M. Rickel President & CEO lrickel@broadcastimage.com Larry is President and CEO of THE BROADCAST IMAGE GROUP. He serves as the company’s primary consultant, working with networks, broadcast and cable stations, syndicators and new media companies. He also develops innovative new products, research and marketing solutions for clients on television, broadband, wireless and portable media. Larry conducts Impact Players Workshops® as a part of The Producing School^SM at THE BROADCAST IMAGE GROUP. He trains managers, assignment editors, producers, anchors, reporters and photographers in all editorial and production phases of news and programming operations on all media platforms. Prior to forming THE BROADCAST IMAGE GROUP, Larry served as Manager of the ABC News Advisory Service from 1984-1986. He worked with more than 40 affiliates on everything from news program development to content analysis to hands-on design of station and news graphics. He also developed news marketing strategies and conducted station and broadcast group News, Production, and Management Workshops. Larry joined ABC in 1979, at KGO-TV in San Francisco, where he served as Late News Executive Producer, Assistant News Director, and Executive Producer of Program Development. In 1983, Larry moved to New York as Executive Producer of Programming at WABC-TV where he developed New York Style, a daily infotainment program and supervised the production of The Morning Show with Regis Philbin (Now LIVE with Regis and Kelly) and the nationally syndicated music video series, New York Hot Tracks. A graduate of Boston University’s School of Communications, he began his career as Assignment Editor at WBZ-TV, Boston’s number one news station. Moving to San Antonio, Texas, as Executive News Producer for KSAT-TV, Larry began reshaping the number three operation from the ground up. When he departed in 1977, KSAT was number one in Late News. Hired away by KUSA in Denver, Larry produced their top-rated Late News before taking the Early News hour to number one for the first time in the station’s history. Larry then joined WDSU-TV, in New Orleans as Executive Producer where he swept awards from UPI for Best Coverage of Breaking News and Best Newscast in Louisiana. Larry has won Emmy Awards for both his news and programming work. Larry is the author of The Producing Strategy, a book that defines how to deliver customer-centered television journalism. Larry also wrote the The Producing Strategy 2.0, an updated edition addressing television journalism in an ever changing four screen world. Working in partnership with his wife, Stephanie, Executive Vice President and COO, they live in San Antonio and have two children, Joshua and Lindsay.
Stephanie W. Rickel Executive Vice President & COO srickel@broadcastimage.com As Executive Vice President & COO, Stephanie supervises the operating divisions of THE BROADCAST IMAGE GROUP, including Consulting, Talent/Management Recruitment and The Producing School^SM at THE BROADCAST IMAGE GROUP. In addition, she conducts Talent Appearance and Presentation Workshops and manages the company’s New Media development projects. Stephanie's coaching focuses on personal appearance, presentation, storytelling and team building to help develop strong content driven talent as the point of entry for everything the station does. Stephanie conducts Talent Workshops in San Antonio and on site at stations. Each workshop and individual session is customized to the station’s needs. Stephanie, creator of the innovative Talent Recruitment & Search Division of THE BROADCAST IMAGE GROUP, believes it is not enough to randomly identify candidates for a station, she and her staff conduct extensive interviews with clients to identify their specific wants and needs, before beginning the process of selecting and prequalifying candidates. The key to her successful matchmaking is her exhaustive PREQUALIFICATION process. Stephanie knows that nothing is more frustrating for a client than to have a composite tape of non-screened candidates floated in front of them...later to find that few, if any of the candidates, are available or in their price range. Stephanie and her staff are supported by THE BROADCAST IMAGE GROUP computer database and on-site tape library with extensive examples of each candidate's work. Broadcast groups, networks, syndicators and local stations from all over the country use Stephanie's personalized services to quickly and efficiently fill their needs for everything from producers and managers to anchors and reporters to candidates for syndication pilots and talent testing. Stephanie has put her understanding of each client's needs and her keen audience insight together with her extensive knowledge of "who's out there" and "how good they are" to make THE BROADCAST IMAGE GROUP's Talent Recruitment & Search Services the most useful around. Working in partnership with her husband, Larry, President & CEO, the Rickels continue to shape to vision and define the standards of superior customer service that are at the heart of the company. Stephanie is an Art History and English graduate of Northwestern University and Harvard University. The Rickels live in San Antonio and have two children, Joshua and Lindsay.
Linda Lee Ozuna Senior Vice President of Branding & Client Resources lindalee@broadcastimage.com As Senior Vice President of Branding & Client Resources, Linda Lee Ozuna manages THE BROADCAST IMAGE GROUP Resource Division. Linda views and collects market airchecks from around the world in search of the most innovative graphics, sets, promotions, story ideas, and franchise elements. She also keeps an extensive database of vendors and syndicators. Linda works closely with client stations to create customized reels of examples tailored to meet each of their specific resource needs. By identifying and tracking trends, Linda helps keep THE BROADCAST IMAGE GROUP clients on the cutting edge of our industry. Linda also maintains THE BROADCAST IMAGE GROUP Promotable Story Library, the industry's most extensive and comprehensive computerized database of story and promotion ideas and examples. She publishes Promotable Story Updates and works with clients year-round on their strategic and rating period planning. Through constant communication with clients and detailed tracking of overnight ratings, Linda identifies "home run" stories and provides a network of new story ideas. Linda also coordinates and conducts focus groups for client stations based on their research needs. Prior to joining THE BROADCAST IMAGE GROUP, Linda worked as a Marketing Associate for The Bank of Boulder and as an Assistant Race Director for The Bolder Boulder 10k, the fourth largest road race in the United States. She earned her MA in Journalism from The University of Colorado and her BA from the University of San Diego. Linda and her husband live in Denver, Colorado and have two daughters, Isabella and Annalise.
Sheryl Leventhal Manager, Recruitment sleventhal@broadcastimage.com As Manager of Recruitment for THE BROADCAST IMAGE GROUP, Sheryl plays a vital role in the development of the on-air talent and management database and tape library. She is constantly searching for up-and-coming communicators, journalists, and producers across the country. After extensive interviews with clients, Sheryl screens job candidates, taking into consideration their contract status, salary, career expectations, and potential compatibility with clients. By identifying the specific needs of news managers and talent, THE BROADCAST IMAGE GROUP creates the best possible match between a client's needs and a candidate's skills and potential. Prior to joining the THE BROADCAST IMAGE GROUP, Sheryl worked as Late News Producer at WJLA-TV and WTTG-TV in Washington, DC. She also worked as a News Producer in Oklahoma City and Fort Myers, an Assignment Editor in Amarillo, and a Reporter in Lawton. She worked as an Anchor/Reporter/Producer in North Platte, where she won a first place AP award for spot news coverage. Sheryl's newscasts in Washington, DC and breaking news coverage in Oklahoma City also received professional recognition for broadcast excellence. Sheryl graduated from Emerson College with a degree in Broadcast Journalism. Sheryl and her husband live in the Hill Country near San Antonio.
Andrew Craig Manager, Recruitment acraig@broadcastimage.com As Manager of Recruitment for THE BROADCAST IMAGE GROUP, Andrew plays a vital role in the development of the on-air talent and management database and tape library. He is constantly searching for up-and-coming communicators, journalists, and producers across the country. After extensive interviews with clients, Andrew screens job candidates, taking into consideration their contract status, salary, career expectations, and potential compatibility with clients. By identifying the specific needs of news managers and talent, THE BROADCAST IMAGE GROUP creates the best possible match between a client's needs and a candidate's skills and potential. Andrew is also responsible for the marketing and distribution of The Producing Strategy, a book written by Larry M. Rickel, President and CEO of THE BROADCAST IMAGE GROUP, and Ed Sardella, former primary anchor and senior editor at KUSA-TV in Denver, Colorado. Andrew graduated from Texas Christian University with a degree in Advertising/Public Relations. He lives in San Antonio.
Michelle Grant Manager, Recruitment mgrant@broadcastimage.com As Manager of Recruitment for THE BROADCAST IMAGE GROUP, Michelle plays a vital role in the development of the on-air talent and management database and tape library. She is constantly searching for up-and-coming communicators, journalists, and producers across the country. After extensive interviews with clients, Michelle screens job candidates, taking into consideration their contract status, salary, career expectations, and potential compatibility with clients. By identifying the specific needs of news managers and talent, THE BROADCAST IMAGE GROUP creates the best possible match between a client's needs and a candidate's skills and potential. Prior to joining THE BROADCAST IMAGE GROUP, Michelle worked in television broadcasting for 16 years. Having been a producer and writer behind-the-scenes at CNN in Washington DC, she launched her on-air career as anchor for the NBC affiliate, WHDH, in Boston. She went on to become an Emmy-nominated correspondent and anchor for the E! Entertainment Network in both Los Angeles and New York. She was also host for many "live" red carpet premieres on E! Returning to news, she worked as evening anchor for the statewide Texas News Network, based in San Antonio. Michelle graduated with a BA in Communications and International Politics from Trinity University.

Larry M. Rickel

President & CEO

lrickel@broadcastimage.com

Larry is President and CEO of THE BROADCAST IMAGE GROUP. He serves as the company’s primary consultant, working with networks, broadcast and cable stations, syndicators and new media companies. He also develops innovative new products, research and marketing solutions for clients on television, broadband, wireless and portable media.

Larry conducts Impact Players Workshops® as a part of The Producing School^SM at THE BROADCAST IMAGE GROUP. He trains managers, assignment editors, producers, anchors, reporters and photographers in all editorial and production phases of news and programming operations on all media platforms.

Prior to forming THE BROADCAST IMAGE GROUP, Larry served as Manager of the ABC News Advisory Service from 1984-1986. He worked with more than 40 affiliates on everything from news program development to content analysis to hands-on design of station and news graphics. He also developed news marketing strategies and conducted station and broadcast group News, Production, and Management Workshops.

Larry joined ABC in 1979, at KGO-TV in San Francisco, where he served as Late News Executive Producer, Assistant News Director, and Executive Producer of Program Development.

In 1983, Larry moved to New York as Executive Producer of Programming at WABC-TV where he developed New York Style, a daily infotainment program and supervised the production of The Morning Show with Regis Philbin (Now LIVE with Regis and Kelly) and the nationally syndicated music video series, New York Hot Tracks.

A graduate of Boston University’s School of Communications, he began his career as Assignment Editor at WBZ-TV, Boston’s number one news station.

Moving to San Antonio, Texas, as Executive News Producer for KSAT-TV, Larry began reshaping the number three operation from the ground up. When he departed in 1977, KSAT was number one in Late News.

Hired away by KUSA in Denver, Larry produced their top-rated Late News before taking the Early News hour to number one for the first time in the station’s history.

Larry then joined WDSU-TV, in New Orleans as Executive Producer where he swept awards from UPI for Best Coverage of Breaking News and Best Newscast in Louisiana. Larry has won Emmy Awards for both his news and programming work.

Larry is the author of The Producing Strategy, a book that defines how to deliver customer-centered television journalism. Larry also wrote the The Producing Strategy 2.0, an updated edition addressing television journalism in an ever changing four screen world.

Working in partnership with his wife, Stephanie, Executive Vice President and COO, they live in San Antonio and have two children, Joshua and Lindsay.

Stephanie W. Rickel

Executive Vice President & COO

srickel@broadcastimage.com

As Executive Vice President & COO, Stephanie supervises the operating divisions of THE BROADCAST IMAGE GROUP, including Consulting, Talent/Management Recruitment and The Producing School^SM at THE BROADCAST IMAGE GROUP. In addition, she conducts Talent Appearance and Presentation Workshops and manages the company’s New Media development projects.

Stephanie's coaching focuses on personal appearance, presentation, storytelling and team building to help develop strong content driven talent as the point of entry for everything the station does. Stephanie conducts Talent Workshops in San Antonio and on site at stations. Each workshop and individual session is customized to the station’s needs.

Stephanie, creator of the innovative Talent Recruitment & Search Division of THE BROADCAST IMAGE GROUP, believes it is not enough to randomly identify candidates for a station, she and her staff conduct extensive interviews with clients to identify their specific wants and needs, before beginning the process of selecting and prequalifying candidates.

The key to her successful matchmaking is her exhaustive PREQUALIFICATION process. Stephanie knows that nothing is more frustrating for a client than to have a composite tape of non-screened candidates floated in front of them...later to find that few, if any of the candidates, are available or in their price range.

Stephanie and her staff are supported by THE BROADCAST IMAGE GROUP computer database and on-site tape library with extensive examples of each candidate's work.

Broadcast groups, networks, syndicators and local stations from all over the country use Stephanie's personalized services to quickly and efficiently fill their needs for everything from producers and managers to anchors and reporters to candidates for syndication pilots and talent testing.

Stephanie has put her understanding of each client's needs and her keen audience insight together with her extensive knowledge of "who's out there" and "how good they are" to make THE BROADCAST IMAGE GROUP's Talent Recruitment & Search Services the most useful around.

Working in partnership with her husband, Larry, President & CEO, the Rickels continue to shape to vision and define the standards of superior customer service that are at the heart of the company. Stephanie is an Art History and English graduate of Northwestern University and Harvard University. The Rickels live in San Antonio and have two children, Joshua and Lindsay.

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