At The Broadcast Image Group we recognize the importance of market research as a tool to determine customer needs, market trends and client strengths & weaknesses.

Working with your management team, we will provide expertise through every step of the process including:

  Recommendations on how to best target research budget
  Selection of the most qualified research firm
  Preparation of research questionnaires
  Actionable recommendations and strategic planning

We also believe that it is important to talk face-to-face with your customers. Focus groups can enhance your quantitative research with qualitative feedback. Focus groups can also help you evaluate new product ideas with target viewing groups so you don't have to experiment on the air! Working with a facility in your market, we will coordinate and conduct focus groups targeted to your specific goals.

Focus group services Include:

  Screener Development
  Facility Coordination
  Collateral Support including Questionnaires & Testing Forms
  Focus Group Facilitation
  Actionable Recommendations

Working with a facility in your market, we will coordinate and conduct talent testing focus groups and/or focus panels to help you make strategic talent decisions.

Talent testing services include:

  Screener Development
  Facility Coordination
  Collateral Support including Questionnaires & Testing Forms
  Product Development Concept Examples
  Focus Panel Facilitation
  Actionable Recommendations