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New Media Checklist v5 Posted
Primary Anchor
Top 145 station - West is searching for an anchor with skills to report stories live. Main anchor will work 5, 6, and 11pm shows weekdays.
      
AM Anchor
Top 80 market - Northeast is looking for a very engaging morning anchor to complete their team. Must be available by September and have at least one-year anchoring experience.
      
AM Anchor
Top 145 station - West is looking for an experienced anchor to host the AM show. Must be engaging and love mornings! Reporting will also be required.
      
Weekend AM Anchor
Top 15 station - Midwest is looking for an anchor with strong storytelling skills. Must be creative live, work sources, and enterprise unique stories.
      
Weekend Anchor / Reporter
Top 60 station - Northeast is looking for an anchor with strong "live" reporting skills. Must have 2 years experience.
      
Weekend Anchor / Reporter
Top 70 station - Southwest looking for a weekend anchor who will also showcase lead stories for evening weekday newscasts. Superior live skills are a must!
      
GA Reporter
Top 60 station - South is looking for an aggressive reporter who enterprises regularly. Two-years experience preferred.
      
Meteorologist
Top 15 station - Midwest is searching for a primary meteorologist. Shift is not yet determined. Must have worked 3-5 years in mid to large market.
      
Meteorologist
Top 35 station - Midwest is searching for a meteorologist with a degree. Must have minimum two years experience and currently be available. Seal is a plus!
      
Chief Meteorologist
Top 65 station - Southwest is looking for a sealed forecaster with severe weather experience to lead weather team. Must be currently available.
      
Main Producer
Top 60 station - Northeast is looking for a top-notch producer for the main evening show. Must have two years experience.
      
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Twitter in Plain English

Twitter and other Microblogging services are an opportunity for field producing teams to deliver first hand, up-to-the minute information on events and breaking news.  Your customers are not going to wait for an article to be uploaded ... let alone for your next newscast.   Aggregate messages or "tweets" on your Web Channel to deliver this RIGHT NOW information.

This video by Common Craft explains the concept behind Twitter and other Microblogging sites.



The Producing Strategy 2.0 will help you understand your customer in an information-to-go economy. This innovative approach will help you produce compelling newscasts and identify ways to use new media platforms to impact your television news customers. It’s a great read for everyone, not just newscast producers.

 

Today, your newscasts compete with hundreds of new media alternatives. Television is a "push" business in a "pull" world where your customers are totally in charge.  Using The Producing Strategy, you must compel your customers to make an appointment to watch your news and stick with it.

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